TXAEYC
Texas Association for the Education of Young Children
At TXAEYC, I worked across digital, design, content, video, and communications for a statewide organization serving early childhood educators. Much of the work was hands-on. I took projects from brief or initial idea through design, production, publishing, and final delivery. That included web pages, email campaigns, social content, conference materials, photography, video, and digital experiences. The work I enjoyed most was finding the best way to turn a goal or a piece of information into something clear, useful, and engaging, then actually building it.
Texas Child Care Credential Program
The goal was to make the Texas Child Care Credential Program easier for early childhood professionals to understand and act on. I worked with the Program and Membership Directors to refine the messaging and translate it into clear outreach materials and digital communications.
My role: messaging, content development, campaign execution, and digital communications.
The work contributed to increased demand and helped drive courses to sell out.
Design & Creative Production
A selection of the graphic design and visual work I created for TXAEYC:
I refreshed the visual identity for TXAEYC’s annual spring conference, The Big Retreat, designing a new logo early in the planning cycle so we could build momentum directly off the success of the Fall Conference.
New
TXAEYC Fall Conference
The Fall Conference was TXAEYC's biggest event of the year, and I owned much of the creative and digital production surrounding it. I built and launched the conference app, designed the program, apparel, signage, and other visual materials, and helped create a consistent experience across digital and physical touchpoints. On site, I also handled photography and videography, capturing hundreds of images and videos that were later used for marketing and sponsor recaps.
My role: creative direction, graphic design, digital production, photography, videography, and on-site execution. It was one of those projects where I got to move between planning, design, technology, and hands-on production throughout the process.
PROMOTIONAL VIDEO
Campaign concept + production
Conference Creative
digital assets
HIGHLIGHT REEL
Video editing + event storytelling
CONFERENCE SIGNAGE
Wayfinding + environmental graphics
CONFERENCE APPAREL
Visual system + production
Conference Creative
digital assets
PROGRAM
Editorial layout + production
DAP Toolkit Campaign
For this statewide campaign with ChildCare Education Institute®, I was responsible for translating the campaign goals and approved messaging into the actual digital experience and supporting creative. I developed the visual direction, built the WordPress landing page, created the Constant Contact emails, and produced the supporting social assets. I worked directly with CCEI to keep the messaging and materials aligned throughout the process.
My decisions: visual direction, layout, imagery, page structure, email presentation, social creative, and production details.
Established: campaign goals, core messaging, partner requirements, and organizational brand standards. This was a good example of balancing creative judgment with an established message and set of requirements.
