BTY Creative

As Lead Strategist at BTY Creative my role was to guide and direct the brand narrative and messaging strategy for new and existing clients, however I wore many hats at the agency depending on the situation.

By managing new client attraction and capture efforts, mainly through creating strategy decks, frontend development, commercial copywriting, and digital design, I helped to grow and accelerate the sales funnel quickly.

Collage of a road sign, social media post, and a computer screen displaying a telecommunications company's website.
Promotional materials for Five Star Cleaners, featuring a child's coat donation campaign, a $10 gift certificate offer, and a website interface showing store locations and savings club info.
Collage featuring a Karoo eyewear store interior, marketing materials with orange branding, a computer displaying a Karoo website advert for eyeglasses, and promotional text."

I worked closely with the creative team to ensure that we had brand message congruency across all client platforms and assets.

Brochure for Atlanta Center for Precision Contact Lenses, featuring Dr. Gavin Cohen. It includes images of an eye examination and a person using a computer to analyze eye data. The text discusses scleral lenses, their benefits, and conditions they help with, such as keratoconus. Contact information and testimonials highlight the service's quality.
Brochure about SightSleep's orthokeratology technique for dry eye and hard-to-fit contact lens patients. Includes images of someone applying eye drops, a person adjusting contact lenses, and a woman undergoing an eye exam. It discusses vision care, specialized contact lenses, and advanced imaging techniques.
iMac displaying a website for BTY Creative with the text 'Energizing Brands To Sell More', featuring interior office decor in the background.

I was asked to lead the rebranding of the agency, leading to a renaming of the business, the logo, and new website. (Brandtricity to BTY Creative).