As the National Event Marketing Manager, I oversaw all experiential consumer marketing. Needing to grow exposure for the brand in an authentic way, I focused on concepting unique activations for music, film, art and food festivals, as well as trade shows, across the country.

 Tito’s Handmade Vodka

People gathered around a trailer bar on a sandy beach, with some sitting on chairs and others standing. They are socializing and holding beverages. A pile of wooden blocks is visible on a nearby case.
Outdoor event at night with food trucks, people standing, and an Airstream trailer with Tito’s Handmade Vodka branding, surrounded by buildings.

Conceptualizing and executing 3-5 day activations that centered around artists relations and hospitality, public tastings, and promotional giveaways with festival partners.

By designing a line of apparel that would be given away backstage to VIP’s and influencers, we created walking branded ambassadors at the festivals, which lead to many published photos of artists/influencers wearing Tito’s branded apparel.

Collage of Tito's Handmade Vodka shirts featuring different designs and logos, including text about Austin, Texas, and a bottle graphic.
Trade show booth design for Mockingbird Distillery featuring Tito's Handmade Vodka, showcasing products and branding materials.

Orchestrating third-party giveaways at the events I targeted was part of my overall strategy.

Four people posing with a motorcycle in front of a tent and vehicles branded with "CTPowersports.com," on a grass field. One person is holding keys, and there's a Tito's Handmade Vodka logo on the motorcycle.
Outdoor gathering with people playing cornhole near an Airstream trailer and a small wooden cabin, on a sunny day with trees in the background.

I nearly doubled the amount of festivals sponsorships agreements the company signed in the previous year, which lead to a record-breaking year in sales and Tito's becoming the official Vodka for United Airlines.