Strategic Communication Expertise
OKIN Process – Verizon Executive Sales Deck
Enterprise Sales Enablement / Go-to-Market Positioning
Developed an executive-level presentation to strengthen OKIN Process’s partnership with Verizon. The deck positioned OKIN as a financially stable and innovative partner by highlighting program successes ($1B+ revenue potential, 14,000+ lifetime tickets), community impact (884 local hires, $40M reinvested), and customer trust (direct stakeholder testimonials). Messaging balanced hard business metrics with human-centered storytelling, establishing OKIN as both a reliable operator and a forward-looking innovator in AI, RPA, and automation.
Showcases writing for enterprise clients • Demonstrates sales enablement + GTM positioning • Includes metrics and customer voice.
Just Right Reader – Events Strategy
Event Marketing & Revenue Growth Strategy
Developed an integrated events strategy to position Just Right Reader as a leader in the Science of Reading field while driving revenue through sponsorships and partnerships. The plan established a robust calendar of conferences, webinars, and symposiums supported by a 6–8 week marketing lifecycle, including creative campaigns, sponsorship fulfillment, logistics, and post-event analysis. Messaging emphasized brand awareness, educator engagement, and sponsor value, reinforced by digital infrastructure such as live event pages, HubSpot integration, and ROI tracking. Post-event content repurposing (recaps, video, audience analysis) extended engagement and informed continuous improvement. The strategy balanced operational excellence with data-driven insights, ensuring consistent execution, stronger partnerships, and sustainable event growth.
Showcases event marketing strategy in the education sector • Demonstrates go-to-market planning through conferences, webinars, and sponsorships • Highlights operational excellence with structured event lifecycle and logistics • Incorporates advanced digital infrastructure (HubSpot integration, live event pages) • Emphasizes data-driven ROI tracking, content repurposing, and continuous improvement
OKIN Educate – Virtual Tutoring & Academic Support Platform
Product Marketing & EdTech Storytelling
Developed content to position OKIN Educate as a scalable, AI-driven tutoring solution supporting Pre-K through 12th grade. Messaging highlighted personalized 1-on-1 and group tutoring, on-demand homework help, and flexible scheduling before, during, and after school. The strategy emphasized SMART Analytics and AI algorithms for student–tutor matching and progress tracking, while underscoring transparency through session transcripts and parental monitoring. Teacher’s Assistants were showcased as a differentiator, enabling targeted student support without disrupting classroom flow. Parent testimonials reinforced trust and impact, while OKIN’s two decades of EdTech expertise demonstrated credibility and scalability. The platform was positioned as a holistic academic support system that improves equity, fosters engagement, and drives measurable student achievement.
Showcases product marketing for EdTech solutions • Demonstrates positioning of AI-driven tutoring features and analytics • Balances benefits for students, parents, and educators • Includes testimonials for credibility and impact • Highlights scalability and nearly 20 years of proven success
OKIN Educate – Student Performance Software Content
Product Marketing & Educational Storytelling
Developed product marketing content for OKIN Educate’s Student Performance Software, showcasing how the platform empowers teachers to deliver personalized academic support through just-in-time tutoring, live sessions, and a digital knowledge library. Messaging emphasized SMART Analytics for data-driven interventions, flexible learning environments (in-school, at home, evenings, and holidays), and the dual benefit of supporting both remediation and advancement. The content positioned the software as a comprehensive solution for fostering independent study, maintaining classroom pacing, and promoting continuous learning beyond the school day. In addition, recruitment messaging highlighted OKIN Educate’s collaborative culture, flexible tutor opportunities, and strong training support, reinforcing the brand’s commitment to educational excellence.
Showcases writing for educational technology solutions • Demonstrates product marketing + go-to-market storytelling • Highlights data-driven features (SMART Analytics, flexible learning environments) • Balances teacher/tutor benefits with student impact • Reinforces brand culture and recruitment messaging
